For many years, the pulmonology field has been dominated by large population conditions, such as asthma & COPD. That is changing. There is now a deeper understanding and renewed interest in rare diseases such as Idiopathic Pulmonary Fibrosis, Pulmonary Arterial Hypertension, and Chronic Thromboembolic Pulmonary Hypertension. Biopharma`s challenge is to develop innovative therapies and build successful launch strategies so that they can meet the complex needs of both patients and their treating physicians. SGI has a specific focus on these rare pulmonary diseases, providing insight from both the physician and the patient perspective.