Market Dynamix 2017-06-18T12:58:35+00:00
Market Dynmix

Market Dynamix utilizes a combination of qualitative and quantitative market research to explore the future dynamics of evolving treatment paradigms. The qualitative analysis is fueled by interviews with the leading international opinion leaders. The quantitative portion leverages our proprietary network of specialists “in the trenches” for sizing the market and to understand current perceptions, gaps in product awareness and unmet needs. For certain markets, primary research with payers and/or patients is also included.

Use Market Dynamix to:

  • Estimate the commercial opportunity for novel pipeline agents (including those for in-licensing and out-licensing negotiations)
  • Optimize late-stage and/or post-marketing clinical development plans
  • Understand positioning and counter-positioning opportunities
  • Quantify the potential impact of new entrants on commercially available products
  • Identify emerging trends and position for competitive advantage
Key Features and Benefits at a Glance
Please click to enlarge graphic