Rapid Turnaround Monitor For Highly Dynamic Segments
RealTime Dynamix™ provides the quickest turnaround time so that you can keep your fingers on the pulse in the most dynamic segments of your market. In addition to tracking key brand metrics, including launch and pre-launch performance, this quarterly service delves into high interest topics to build a comprehensive view of the behaviors, attitudes, and opinions of the specialists that treat a disease.
Retrospective Analysis Of 1,000+/- Patient Charts
RealWorld Dynamix™ is an independent report derived from a robust patient audit focused on the most dynamic segments in the switching and new starts/re-start market. Unlike claims data, the analysis includes physician assessment, rationale for treatment decisions, and future intended use of drugs. In addition, key variables such as patient engagement level, the influence of the payer, socioeconomic and QOL metrics, co-morbidities, concomitant medications, and test results are also included to provide a comprehensive analysis of the patient journey.
Forward Looking Assessment Of Evolving Treatment Paradigms
Market Dynamix™ utilizes a combination of qualitative and quantitative market research to explore the future dynamics of evolving treatment paradigms. The qualitative analysis is fueled by interviews with the leading international opinion leaders. The quantitative portion leverages our proprietary network of specialists “in the trenches” for sizing the market and to understand current perceptions, gaps in product awareness and unmet needs. For certain markets, primary research with payers and/or patients is also included.